Virtual Buzz Assistant

One of the ways a Virtual Buzz Assistant can help an organization is to create blog posts on a regular basis.  The fact is, unless you are putting out regular content on your blog, it is not going to be successful.

However, not all blog posts are created equal.  If you need a cheap blog writer, you probably are going to get regular but less buzz-worthy blog posts.

A cheap blog writer will usually do one of the following types of posts.

1. Comment on something newsworthy – A quick post making a comment on another person’s blog post with a link is an easy way to create blog content for a blog writer.
2. Summary of existing info – If you have a  blog writer just summarize news items or other information sources, they can create OK posts.
3. Packaging common sense – Industry specific common sense blog posts help keep up fresh content.

If you are looking for that kind of a blog writer, you should be able to get someone fairly cheap, but keep in mind that you will probably not get much in the way of big results.  It is more a strategy to keep your existing audience informed.

So how do you blog if you want big results?

First, a blog is part of your overall marketing strategy that should include different ways to deliver high value information to an ever growing audience.

A not so cheap blog writer will be able to create great content that people use over and over.  This is called link bait.  It is usually something either very useful, such as a list of great resources, or something very informative or funny, that people want to tell their friends about.   The best blogs are either great information every day, or they are occasional posts that have great detail and useful information.

Too many people get caught up in the idea that a blog will product marketing results.  It is not the blog, but the blog writing strategy, that will produce results.  There is nothing wrong with a cheap blog writer that keeps your blog updated regularly, but if you do not occasionally put up highly infomative and valuable information, you are going to be disappointed with the results.

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