Specialized Communication Channels
Serious Internet Marketers needs to be aware of Specialized Communication Channels.
That is a general term to help you think about what you are trying to achieve in todays Internet Marketing environmant.
Virtual Assistants that have chosen to specialize in Internet Marketing cannot just sit back and do the tasks assigned to them. They need to be developing their own specialized communication channels. The reasons virtual marketing assistants want to do that is:
- Experience Building Communication Channels
- Experience Maintaining Communication Channels
- Resale Value – Once you develop a strong channel, you can sell advertising or affiliate products.
- Lead Source – You will find clients from a good communication channel
Most of what internet marketing is can be thought of as communication channels. Here are some examples that I use or have used.
- Email list with Auto-Responder Course – Like my Free Buzz marketing Course
- Blogs – Like this Virtual Assistant Blog and my Buzz Marketing Blog
- Twitter – Here I am
- LinkedIn – Go ahead and connect to me – Then I use questions to utilize this channel.
- Online Communities – Like Ning
- Video Channels – On many video hosting sites
- Micro-Blogs like Tumblr – Buzz Marketing example.
These are just some of the examples of specialized communication channels. You need to develop your own in order to understand the tools and help clients better. (Not this exact list, these are just more common things I use)
Several things are missing from the list: Social Bookmarks and Photo Sharing Sites I consider too weak to be considered communication channels, but I could be wrong in some cases where there is a lot of interaction and people actively follow other people. Also, this does not include search engine strategies or advertising. Those are hugely important to Internet Marketing as well.
Nearly everything in the above list of specialized communication channels is free or very low cost. There is no reason not to develop good habits of building these channels for yourself, and eventually helping clients build them as well.
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Good coaching Ron!
There is a dance and methodology that we are all trying to put our arms around and figure out. I’m just coming up to speed on how to maximize the effect of a post.
For instance, I wrote a post this morning about a website providing an experience and I realized I needed to post a question on Linkedin to “repurpose” it and drive more traffic there. It all takes time, but time is all we have!