Virtual Buzz Assistant

Is your business blog failing?  A virtual assistant can help your business blog be a big success.

Request a Blog Assistant Here

Blogging has some very tricky elements.  People fall in love with the idea but they fall short on execution.  Here is why.

Business blogs do not have as much personality.

Business blogs do not connect well with the audience.

Business blogs are often not updated enough.

Business blogs are too much about the business and not enough about what people care about.

—-  Enter the Virtual Assistant —-

If you hire a virtual assistant to help you with your business blog, you are making a marketing decision – not falling in love with the free blog idea.  Because it is a marketing decision, you are going to think about the results you want and how to achieve them.

Are you writing a business blog for SEO?  For relationships?  To keep clients up to date?

Your virtual assistant will have a clear set of tasks and clear outcomes they need to meet.  They can help you with a publication schedule, with proof reading your blog posts, with research for blog topics and with the actual posting, including doing search engine optimization on your post.

They can also get out there and promote the thing.

If you find your business blog is dying on the vine, you need to get a virtual assistant to water it, prune it, care for it and show it some love.  Then you will have a successful business blog.

A blog can go a long way promoting itself if you are putting out GREAT articles.  However, it takes a long time to get someone to discover you and building an audience.  So this article is How To Promote a Blog, assuming you already are producing good articles.

If you are a really good writer, I would suggest you hire a Virtual Buzz Assistant to do most of these activities for you.  The reason is that producing great information regularly on your blog is your number one goal.  If you do not do that you can generate traffic but you cannot capture an audience that cares about what you have to say.

Part 1: How to Promote a Blog Online?

There are so many ways to promote your blog online that I can only give you some of the more well known options here.

You can promote your blog with:

1. Article Marketing – Write and submit articles to eZineArticles.com
2. Blog Commenting – Write good comments on some good blogs, not spam lots of blogs.
3. Add your blog in your email signature.
4. Participate in online groups that have the audience that would find your blog interesting.
5. Publish and reference your blog articles as part of broader resources in sites like Work.com, Squidoo.com, Hubpages.com, etc.
6. Add clear ways to subscribe with email or RSS.  Getting people to come back is much easier.
7. Do keyword research and write blog article that people are searching for.
8. Add a link from your website to your blog.
9. Syndicate your blog in sites like Tumblr.com, FaceBook, Twitter

Part 2: How to Promote a Blog Offline?

1. Go to local events and meet people.  If they are interested in your blog topic, invite them to read.
2. Have your blog listed on your business card or on its own business card.
3. Send postcards or greeting cards to promote your blog – Targeted, not mass mailing.
4. Promote your blog within invoices and mailings to existing customers
5. Promote your blog with a bumper sticker on your car with your blog URL.
6. Make sure local media knows about your blog so you are seen as a local expert.  This could land you in print.
7. Join or start a local bloggers group, where other bloggers come and share ideas and experience.  They often become readers as well.

If you are wondering how to promote your blog, this is just the most obvious ways.  You want to think in terms of one reader at a time and not get caught up in trying to get thousands.  For example, I frequently get bursts of 100′s of extra visitors via StumbleUpon.com, but they just stumbled upon the blog and are not likely to become a long term reader.  One person that is going to keep coming back has far more value to me.

Lastly, you can see that promoting a blog is a lot of work.  If you are trying to do everything, you have a long hill to climb.  Consider outsourcing some of the writing and some of the promotion.  It is free to submit your project here at this site and get quotes on help.