Marketing Outcomes

September 20, 2008 | Leave a Comment

One of the things that is different between a Virtual Assistant and a Virtual Buzz Assistant is the focus on Marketing Outcomes.

For a traditional virtual assistant, customer satisfaction might be measured in how well you completed the task and if it was done in a reasonable amount of time.

For and Internet Marketing Virtual Assistant, you have much more specific marketing metrics you are trying to influence.  Here are some marketing outcome measurements:

  • Did my blog post produce search engine results?
  • How profitable are the adword campaigns you are overseeing?
  • Did my blog post get linked to?
  • Did my emails produce sales or website visitors?
  • Did my article submission get used in many newsletters?  How many?
  • Did my participation in online communities produce traffic?
  • How many new newsletter subscribers have I generated?
  • How many inbound links have I helped generate?
  • How much traffic has the social bookmarking effort added?

Ultimately, you have to set specific, measurable and realistic marketing outcomes you are measuring.  That said, you also have to work closely with a client to make sure you have the same marketing vision.  Many small business owners want to set up a blog and have traffic the next day.  That is not going to happen.

Begin with a marketing baseline

As a virtual internet marketing assistant, you are usually tying your perfomance to the outcome, not to the task.  Your cliet has to understand that the internet is just like any other marketing.  Occasionally you might get lucky and hit a home run, but mostly it is about consistant effort and building your visibility, audience and brand recognition.

Before a virtual internet marketing professional starts working with a client, they need to document the baseline.  If you are averaging 10 visitors per day, trying to get 1,000 per day the next month is not really practical.  Instead, you may want to increase to 300 per day by the end of the year.  It does not sound as magical and flashy – but it is a goal that could be achieved.

Internet Marketing for your Client

One huge point that you have to make to many clients is that traffic might not be as important as they think.  If 10 people per day are visiting their website, and no one ever buys from them or contacts them, what do they think will happen with a 1,000 visitors?  Nothing.

Your client should think of every customer that clicks into his website just like he would think of every customer that walks into the door of his physical store front.  Each one is treated well, even if they are just browsing that day.

When your client  has a website that gets results, then it becomes an issue of traffic.  If it is getting results, he will be willing to buy leads, spend on advertising and hire virtual internet marketing assistants to do social media on your behalf.

While a traditional virtual assistant is doing a simple exchange of time on tasks for pay, the virtual buzz assistant is taking on additional responsibility to achieve marketing outcomes that justify the expense a client is incuring.  If you can achieve great markting outcomes, you are gaining a customer for life.

Posted by Ron McDaniel | Filed Under Blog 

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