Virtual Assistant Marketing Strategy

August 15, 2008 | 1 Comment

New York County

Your virtual assistant marketing strategy depends on some advanced planning from you. Most virtual assistants I have met are not mind readers and do not know your business better that you do. (There have been some exceptions to that.)

So with that, I thought I would write up a summary of what your virtual assistant marketing strategy should include:

  1. Good marketers know that everything either makes you money or does not.  They also know it takes time.  You need to decide exactly what the Virtual Assistant can do to make you more money.  Clearly lay it out to them and measure the results.
  2. Your marketing strategy should be written in a marketing plan and should include goals such as increases in website traffic, email subscribers, search engine hits, etc.
  3. If you try a tactic for a while and you are not meeting your goals, decide if it is because it is the wrong tactic or the wrong virtual assistant.
  4. Do not give broad instructions like create buzz, set up a viral website or I want to double traffic and sales. Virtual Assistants are not usually marketing agencies.  You have to craft your strategy or hire a marketing expert to do it.
  5. Agree on a length of time and an outcome.  (Don’t dictate, agree with the VA) Give them that long to get the results unless they are not meeting their obligations.
  6. Got someone good?  Try to lock them up in a longer commitment.  Throw in some training if you want to sweeten the deal.  I know someone that found such a good programmer that she paid for two weeks of training for him.

Your virtual assistant marketing strategy is different from hiring a marketing firm.  You have to know what you want and what you can expect for results.  It is a great, low cost marketing solution if you understand that.

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Posted by Ron McDaniel | Filed Under Blog 

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