social media


Specialized Communication Channels

Serious Internet Marketers needs to be aware of Specialized Communication Channels.

That is a general term to help you think about what you are trying to achieve in todays Internet Marketing environmant.

Virtual Assistants that have chosen to specialize in Internet Marketing cannot just sit back and do the tasks assigned to them.  They need to be developing their own specialized communication channels.  The reasons virtual marketing assistants want to do that is:

  1. Experience Building Communication Channels
  2. Experience Maintaining Communication Channels
  3. Resale Value – Once you develop a strong channel, you can sell advertising or affiliate products.
  4. Lead Source – You will find clients from a good communication channel

Most of what internet marketing is can be thought of as communication channels.  Here are some examples that I use or have used.

These are just some of the examples of specialized communication channels.  You need to develop your own in order to understand the tools and help clients better.  (Not this exact list, these are just more common things I use)

Several things are missing from the list:  Social Bookmarks and Photo Sharing Sites I consider too weak to be considered communication channels, but I could be wrong in some cases where there is a lot of interaction and people actively follow other people.  Also, this does not include search engine strategies or advertising.  Those are hugely important to Internet Marketing as well.

Nearly everything in the above list of specialized communication channels is free or very low cost.  There is no reason not to develop good habits of building these channels for yourself, and eventually helping clients build them as well.

Posted November 20th, 2008 by Ron McDaniel and filed in Blog

Social Media SEO

There are many free resources that you can build that will grow in value if you use them frequently and do not try to cheat the system.  You can get great a great SEO boost from social media, but not by just setting up an account and using it only to link to yourself.

Here are 10 places that you can something up and use it regularly, and occasionally get an SEO boost by linking to something on your website or blog.  Keep in mind, a Virtual Assistant can keep these active for you so that when you are ready, a respected resource is there instead of a vacant building.

  1. Blogger Blog
  2. WordPress Blog
  3. Squidoo
  4. Hubpages
  5. Gather
  6. Facebook
  7. Blog Catalog
  8. Tumblr.com
  9. Del.icio.us
  10. Diigo

In all of these places you can publish information or links and in come create bigger audiences.  If you build up your power and visibility on these sites, you can then occasionally link to your own site or blog and get a nice SEO boost.  The important part of this is that you do not do the same thing on all the different sites.

A virtual assitant can grow and maintain these resources for you in a fairly short period of time.  The boost and power it will give you makes it a wise investment.

Posted August 16th, 2008 by Ron McDaniel and filed in Blog
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