Virtual Buzz Assistant

Email Marketing is a critical skill to develop.  Even with all the social media outlets, blogging, rss and twitter stuff going on, email Marketing is still almost always the top converter of sales and results.  In fact, I see most of those other efforts as just generating the email list.  And talk to any email marketer and they will quote the famous line:  The Money is in the List.

As a virtual assistant that helps clients with Internet Marketing, you are obligated to develop a better understanding of what works in email marketing.

I suggest you take this free test drive to learn about it more.

I have recommended aWeber for years.  I have watched many friends find different services instead that were pennies cheaper.  Once your experience aWeber, you will know why I use them.  They are my top sales source and have excellent support and service.  I am surprised they do not bring me coffee every morning, but maybe that is planned in the next upgrade.

Here are 7 tips for Better Email Marketing for Virtual Assistants

1. Email your list things they care about.  You can develop a personal relationship with your list via stories, but they should always be built around something that your list can use.
2. Encourage people to sign up to your email list – give away an eBook, Report or course.
3. Use double-opt in.  It means a smaller email list, but a more responsive one.
4. Use multiple lists – I have a “friends only” list that gets a 250% open rate.
5. Use a consistent brand – When an email comes from you people should know it is from you.  If you gave them information valuable to them in the past, they will want to open your next one.
6. Forget the Newsletter – If you want to post company news, that can be added to your company blog.  Your email marketing effort is to build confidence, awareness and expertise.
7. Try negative subject lines – Negative subject lines usually get a higher open rate.  Don’t believe me?  If you are using a good tool like aWeber it will allow you to do email marketing split tests and you can see for yourself.