Task Oriented or Strategy Oriented?
December 6, 2008
I just had a nice conversation with someone that was on the Virtual Assistant Network and gave me a call.
She was very excited because she got the need right away. She’d experienced the same frustration I had when trying to hire virtual assistants and finding then lacking even basic Internet Marketing skills despite advertising services such as web design and marketing.
She happened to already be a Virtual Buzz Assistant in everything but official title. She does daily work with client with social media, blogging, web design and PR.
She asked me an interesting question: Is there work in the virtual assistant network for people that are Internet Marketing Strategy oriented? That question made me realize we really have two types of people in the Virtual Buzz Assistant network. We have virtual assistants that are task oriented and we have virtual assistants that are strategy oriented.
Clients just want to hire a Virtual Assistant that is very good and not expensive. But what they really need to ask themselves first is, Do I need a Virtual Internet Marketing Strategist or do I need someone to do exactly the tasks I train them to do?
Either is fine. Someone that just completes tasks will be less expensive, but you should not hold them responsible if the strategy fails. They are only executing your strategy.
If a Virtual Assistant is hired as an Internet Strategist, then they are responsible for the outcome of the tasks as well. Higher risk, and higher reward in the form of a higher paying virtual assistant job.
Also, there is a good chance that your Internet Marketing Strategy-Oriented Virtual Assistant is going to need to hire Internet Marketing Task-Oriented Virtual Assistants to complete the work. Strategists rarely enjoy doing the tasks every day.
Ultimately, the answer to the question is that we have both. There are strategists and there are task-oriented virtual assistants. Just be clear which one you are looking for and ask them the right questions when you are hiring your Virtual Assistant.
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[...] over this issue, I came across a blog post on the Buzzoddle that discusses the difference between task-oriented and strategy-oriented VAs. It hits the nail squarely on the head by noting that some VAs are task-oriented while others are [...]