Using Virtual Assistants to Grow a Marketing Agency

September 4, 2008

Flower

I had lunch today with a friend that runs a successful PR and Marketing Agency.  We were discussing how to use Virtual Assistants to grow her agency.

Here is the primary issue.  When you get clients, you could put them with a virtual assistant, but that is risky because you do not know their skill set or dependability.  So you end up fitting those tasks into your full time staff’s schedules, even though it would be more profitable if you knew the Virtual Assistant could do the job.

So what is the solution to effectively growing your marketing agency with virtual assistants?  Simple.

  1. Hire them on a small monthly retainer to market your marketing agency.  This way you have an existing relationship in place and you know the quality of work.
  2. Communicate in advance when new opportunities are upcoming.  Make sure you know if they have the time to take on additional hours.
  3. Get them accustom to your culture and expectations.  Be tough in these small projects, so they do not think you will be easy to work with on client work.

If you just do those things, you can have one or even a few virtual assistants waiting to take on additional work when the need arises.  Plus you will be doing a better job of marketing your marketing agency.

This approach will keep you lean and help you scale to meet fluctuating demand.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

Comments

One Response to “Using Virtual Assistants to Grow a Marketing Agency”

  1. Davinci Virtual on September 6th, 2008 3:45 am

    Seems like you can grow just about any business by investing in a virtual assistant marketing department.

    Someone should write a good book on it.

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