Virtual Assistant Blog

September 23, 2008

Common buckeye

If you are a virtual assistant and you are setting up a virtual assistant blog to demonstrate your skills, promote your virtual assistant business and promote your clients, this blog post is for you.

What should your virtual assistant blog focus be?

  • Business casual is a dress code that is someplace between formal and casual.  Your Virtual Assistant blog should be written business casual.  People should get to know you but you should not forget your blog has a business focus and you are selling your virtual assistant services.  Find that happy place in between.
  • Your virtual assistant blog should contain examples of how you have helped clients.  Help a new blog reader visualize exactly how you help people.
  • A good virtual assistant blog will be written with search engine terms in mind.  What are your potential clients searching for – write articles about that.
  • Don’t blog for your competition.  You might think that writing articles about being a virtual assistant is appropriate.  But too much of that is more likely to generate your competition looking at your blog instead of your potential clients.  For example, if you do a lot of book keeping, are you not more likely to find a client via search engines if you write articles about how to hire a virtual assistant to help with book keeping?
  • Contact information – You HAVE TO make it easy for people to contact you.  Really easy.  Why spend all that time writing your virtual assistant blog if your visitors just get frustrated when they cannot find the contact page and information.
  • Testimonials – Your clients can get some great PR and you get better credibility if you ask them for testimonials that you can place online.  Just be sure that you are secure with your client as publishing your client list can be an invitation for other virtual assistants to contact them.
  • How to – Don’t just tell, show potential clients how to do things that you can assist them with.

Your virtual assistant blog is a great tool that will help you build relationships and trust before people decide to hire you as their virtual assistant.  By taking the VA Blog writing seriously, it can be a great tool for getting search engine results, bulding an audience and generating great sales leads.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

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Comments

One Response to “Virtual Assistant Blog”

  1. Jeff Yablon on September 24th, 2008 8:46 pm

    Nice advice, Ron!

    Jeff Yablon
    President & CEO
    Virtual VIP

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