Virtual Buzz Assistant Success
The single biggest challenge in our business is the word buzz. Businesses hear buzz and they want it.
Virtual Buzz Assistants can help you create a buzz, but here are some very important things to keep in mind when hiring any contractor or virtual assistant.
- Have a clear outcome in mind. I want BUZZ is not clear to anyone. Do you want to grow your email list? Increase website traffic? Aquire more RSS subscribers for your blog? Have higher visibility in social networks?
- Have a plan to measure success. It might be number of contacts, traffic, or sales, but have a way to measure what success looks like and communicate that upfront. No one likes to find out the rules of the game after they have been playing for a while.
- Virtual Assistants – Buzz or otherwise - Any time you hire a Virtual Assistant, including our network of Virtual Buzz Assistants, you have to boil your desires and goals down into tasks that your Virtual Assistant can achieve for you. You are in charge of your marketing success. You need to have good products, a good brand, and an interesting story. Your Virtual Assistant helps you get the word out about those things.
- Set regular review periods and be willing to modify your plan – Try various email templates, web pages and contact profiles to find what works best. If you are not realizing your goal, it could be because the message or audience is wrong. Decide in the beginning the outcome and the date you will review results. Then modify the plan if necessary.
- Make your Virtual Buzz Assistant part of your team – Commit to long term and significant budget. As they get to know you better, they become more effective and efficient. If you have a significant monthly budget, they will try their hardest to keep that in place.
- Multiple tasks? Multiple Virtual Assistants. – If you have multiple tasks, do not assume that one person should do them all. One Virtual Buzz Assistant may be best at writing for your blog while another may be best at researching the web and finding interviews for you. Hire people based on strengths.
- Keep interacting – Do not set it up and forget it. Stay involved with your Virtual Buzz Assistant. Get comfortable with how they can help you and what you can depend on from them, and keep working actively with them.
- Don’t give up – If one person does not work out, it does not mean that Virtual Assistants do not work. You have to find the right person for you. Try working with someone on a short term basis to assess if you are a good fit and then exapnd the opportunity if it is comfortable for you.
A good assistant, virtual or as an employee, takes time to find and develop. Once you have a great assistant helping you, the increased productivity and marketing benefits are big.
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I’m so glad you mentioned virtual assistants. I am a VA and one of the things I stress to my clients is when you are freed from administrative tasks, you can do what you do best and not be mired in daily tasks that hold you back.
One really great product for those of you thinking of hiring a VA is http://tinyurl.com/26fbn8