Writing a proposal for a client

May 24, 2008

This advice is not just for virtual buzz assistants. Whenever you are writing a proposal or a cover letter for a resume even, you have to think of what the goal is and pay close attention to the details.

I am a bit hypocritical, as I have made these mistakes myself at times, but maybe my experience can help you get another client instead of lose an opportunity. Here are some tips for your cover letter or project cover page

What do you want to accomplish?

Do not use a template. Instead, ask yourself what you want to accomplish and write towards that goal. For example, if I want to talk with a prospect to find out more details about a project, I would say something like this: “I will call you at [phone number] on Tuesday, [Date] at 1:00PM. If that time is not best for you, please contact me right away to schedule a better time. I am looking forward to finding out more about you and how I can help you with your project….”

That is just an example, but I would go for a firm call if that is the intention – but without being too pushy.

Attention to detail

Just this week I had a client tell me one of our assistants spelled his name wrong in the proposal. If you are writing a proposal or cover letter, you need to give the clear impression (hopefully because it is true) that the person you are addressing is very important to you. Even a small error in something that is personally about them is going to stick out like a sore thumb and kill any chance of further working together.

For those of us doing Virtual Buzz Assistant work, that is especially important. You will be representing these people – you need to represent them accurately and well.

Make them want to talk to you.

Your writing and other items that are delivered to the client also need to leave them wanting more. This can be done with testimonials or stories that may mirror what the client would like to accomplish. I once had a client tell me that we were the best marketing money he ever spent. Why? More results on a much lower budget.

Tell people enough to pique their interest without boring them. Make them want more and close on the follow up call.

Make a clear proposal

If you need to, have someone else read your proposal and ask them if they clearly understand what you are offering. The more clear the package (Benefits, outcome and estimated pricing) the easier it is to move forward.

These are just some of the important things that will help you get more clients in your Virtual Buzz Assistant practice. I work hard to generate leads for the group, and I hate to see opportunities pass buy because of a typo or a poorly worded introduction. These relationships can pay you thousands of dollars for years to come. Make your first impression count.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

Comments

Got something to say?